The celebrations usually take place in an arraial, a huge tent made of raw material (with a thatched roof) that was reserved for special parties in old rural areas. Men dress up as farm boys with large straw hats and women wear pigtails, freckles, painted gap teeth and red-checkered dresses, all in a loving tribute to the origins of Brazilian country music, and of themselves, some of whom are recent immigrants from the countryside to cities such as OlindaRecifeMaceió and Salvador, and some of whom return to the rural areas during that season to visit family. However, nowadays, São João festivities are extremely popular in all urban areas and among all social classes. In the Northeast, they are as popular as Carnival. Like during Carnival, these festivities involve costume-wearing (in this case, peasant costumes), dancing, drinking, and visual spectacles (fireworks display and folk dancing)